It all started as a silly joke.
Just one random line among many, during a livestream by the wonderful Kokihete—(go check her out on Twitch!). And that’s when the lore of the rocks was born…

Over the years, les kyous started carving their own little path.
They built their identity slowly, patiently… like a rock.
(Or like a Swiss person. Same vibe.)

At some point (spoiler: that’s me talking), I decided to lean into the chaos and create a mini-series (in French, sorry 😅) featuring these weird little round dudes.
And from that came the idea of children’s books (some are even in English!)
…and of course, all the absurd merch that followed.

So yes — this is probably the most backwards branding strategy in history:
launch the merch before the characters are famous.
But hey, it fits the brain behind this madness.

Thank you for visiting.
Thank you for scrolling this far.
And I really hope les kyous will make you smile.

— Fabrice (nickname: Pierre le kyou)